Hitesh Mehta
CEO & Founder
Hitesh Mehta is a senior eCommerce and marketplace leader with extensive experience helping brands and retailers unlock growth in the digital commerce ecosystem. With over a decade of experience across online retail, marketplaces, and digital transformation, Hitesh specialises in developing scalable strategies that drive sustainable commercial outcomes.
Hitesh currently works with TEMU, one of the world’s fastest-growing global marketplaces, where he partners with brands and sellers to help them navigate marketplace opportunities, optimise performance, and scale their digital presence. His work focuses on enabling businesses to successfully leverage marketplace platforms to accelerate growth and reach new customers.
Previously, Hitesh served as Head of Marketplace at Baby Bunting, Australia’s leading specialty maternity and baby retailer. In this role, he led the development and expansion of the company’s marketplace ecosystem, building strategic partnerships with brands and sellers while driving new revenue streams within a high-performing omnichannel retail environment.
Throughout his career, Hitesh has worked closely with brands at different stages of digital maturity—from emerging businesses looking to establish their online presence to established retailers seeking to optimise operations and scale across multiple digital channels. His expertise spans marketplace strategy, eCommerce growth, operational optimisation, and digital transformation.
Hitesh is also a recognised industry speaker and thought leader. He has presented at major digital commerce events including eTail Australia, where he shares insights on marketplace strategy, retail innovation, and the future of eCommerce.
Through HNF Advisory, Hitesh partners with brands and retailers to simplify the complexities of eCommerce and marketplaces, helping them build stronger digital capabilities and achieve long-term, sustainable growth.